During my time working in the graphic design department for the ECU European Independent Film Festival in Paris,
I contributed to both editorial and conceptual design tasks.
I began by editing the 2023 film catalogue for the All Asian Film Festival. Shortly thereafter, our project manager introduced an open call for visual concept ideas for the upcoming 2024 edition of ECU, themed “DISOBEY THE RULES.”
At the time, the motto was the only defined element of the festival's visual identity.I was invited to explore and visually interpret this theme. I developed six distinct visual concept ideas, each presenting a unique interpretation of the festival’s bold motto. These concepts took shape in the form of poster designs and mood boards.
One of my concepts—featuring the Winged Victory of Samothrace—was selected as the official visual identity for the festival and later displayed all around Paris.
Below are photographs showing the poster in public spaces across the city, bringing the theme of creative rebellion into everyday streets.
The Winged Victory of Samothrace stands defiant and triumphant. This classical figure, reimagined with bold color and scale, became the official face of the festival—seen all around Paris. A celebration of forward motion, rebellion, and timeless defiance.
A nod to Umberto Eco’s novel, this design turns a rose into a symbol of intellectual resistance. It's about disobedience through curiosity, through questioning, through thinking differently.
A metaphorical take on disobedience, referencing Snow White and the classical apple — a symbol of both curiosity and consequence. Beauty, danger, and knowledge collide
This poster acts as a rebellious script-turned-monologue, breaking every rule of design and writing — inviting viewers to embrace chaos, voice, and vulnerability.
The chosen concept. Reimagining the Winged Victory of Samothrace as a symbol of timeless resistance and forward motion. A celebration of rebellion through strength and legacy.
A playful nod to teenage defiance — channeling the raw, scribbled spirit of school rebellion. Where creativity meets rule-breaking in its purest, most universal form
This was the most important of the three. My project lead wanted a circular symbol that somehow represented every country in Asia—which visually would have been chaotic. So I proposed a more abstract idea: I took colors from all Asian flags and blended them into one flowing circular stroke. The result became a vibrant, unified motion that welcomed diversity without feeling cluttered. In the center, I placed the Asian continent as a solid, grounding presence.
Since the Americas are surrounded by water and have a history of being seen as newly discovered, we went with a water-themed circle. The shape wraps around the map of the continent, like movement and flow.
The design came out clean and atmospheric, giving the feeling of both place and openness.Each of these logos aimed to speak to its region’s spirit—without overloading the viewer with too many visual elements. The goal was simplicity with feeling.
For Africa, the initial idea was to use the silhouette of a famous African tree within the shape of the continent. But visually, it was too detailed and looked more like a full illustration than a logo. I simplified it by using the same concept, but stylizing it with acrylic-like texture and playing with deep purples and greens. It gave the design a bold, natural feeling while keeping it balanced and usable as a logo.
