In this portfolio, we’re taking a small dive into the spaces where my ideas come to life — from branding artisan olive oil to designing time-travel apps, reimagining fashion, and shaping film festivals. It’s a collection of projects where curiosity meets craft: branding and UX/UI work.
Erbilin Olive Oil is a premium brand, renowned for its high-quality products sourced from Turkey and exported worldwide. The brand embodies luxury and authenticity, emphasizing its rich heritage and dedication to excellence.
Created the official concept for the 2024 edition, led the full rebranding of two international film festivals (Asian & African), and designed key visuals. My poster designs were showcased across Paris during the festival.
Defined the brand identity for Oleum, a luxury cold-pressed olive oil. Designed elegant, minimalist visuals that honor the brand’s organic roots and artisanal production. The result is a timeless aesthetic that reflects Oleum’s commitment to quality and tradition.
Created the brand identity for Celestial, a luxury wellness clubhouse offering fully personalized mind–body–soul experiences. Developed a serene, celestial-inspired visual language that communicates calm, clarity, and transformation. The result is an elegant, emotionally resonant brand that seamlessly bridges physical and digital experiences for a truly immersive wellness journey.
Designed a seamless and intuitive digital experience that extends Celestial’s brand values into the online space. The UX/UI reflects the clubhouse’s calm and personalized ethos through soft visuals, clear navigation, and interactive wellness tools. The result is a thoughtful, emotionally engaging interface that enhances the user’s wellness journey before, during, and after their stay.
This project, I worked on redefining Victoria’s Secret’s brand identity to align with modern values of inclusivity and empowerment. In response to declining relevance and competition from brands like Fenty, Skims, and Intimissimi, I focused on developing a refreshed visual and strategic direction aimed at reconnecting the brand with today’s diverse audience and helping it regain cultural relevance.